Opinion | Ellen MacArthur, founder Ellen MacArthur Foundation and Paul Polman, ceo Unilever
In the past fifty years, the image of plastic has changed from a symbol of domestic happiness to a product that evokes quite a few negative associations. Every year, 8 million tons of plastic disappear in the ocean. So, we face the big question: how can we combine a product that is easy to use with a system that is suitable for the long term, while avoiding the loss of residual materials and negative consequences for the environment? Solutions for this demand also lie with the Dutch business community and the government. Clearing plastic off the beach has to become a thing of the past.